Many home improvement companies have been slow products and are any change in suppliers as the industry has slowed during the recent recession. Afraid to rock the boat, retailers side and windows have chosen to weather the storm by trying to cut costs rather than investigate new solutions. The market is changing though, mainly due to quantum leaps in technology, composite door manufacturing being prime example.
Composite doors are recognised as being superior to plain UPVC doors and improvements in the manufacturing process have meant that composite doors are now priced around the same as UPVC doors. I won’t go into much detail as to why composite doors are becoming favored choice of UK consumers, there are plenty of articles on that subject, some even written by yours truly. Suffice he that when faced with a choice of a new family saloon or a meaningful Rolls Royce for upon the same price, the choice, for many, is imperative!
Anyway, I’m well known locally for my marketing experience, in particular assisting new business start-ups and i was delighted to answer the call for a home improvement company in Devon that has for decades been retailing UPVC doors and windows. They were interested in selling composite doors like the demand for them amongst local residents was growing quickly.
The principal cause this was numerous that the professionals in the home improvement industry, the market leaders in fact, had began selling composite doors recently and had positioned these products at the top of their price range, reflecting the superiority of composite over UPVC doors.
The first problem was the cost of switching the main focus of door retailing to a composite doors range and away from UPVC, which is what all of rivalry was announced were offering. Getting into the fast growing composite doors market seemed a good move but fee of this program of outfitting a showroom was high. So the first thing we did ended up get onto Google, find out who the players were in composite door manufacturing and supply and then put both of them to the quality.
Obviously price and credit facilities were major factors, as was order to delivery turnaround, returns policy and product quality. There seemed to be little difference between the door manufacturers here as each one of those approached had many years experience within the home improvements market and recognised the need for credit facilities, keen prices and fast turnaround. Not to call that with enhancing British Standards into the composite manufacturing industry, the manufacturing processes were extremely very.
Where some companies fell down though was when we asked them the actual were going to achieve to help us to sell some. The lack of selling support, knowledge and training was truly shameful, indicative in the slow decline in Britain’s manufacturing base (Short term thinking ,worrying about immediate costs versus long term investment for business has often been the bane of British Industry).
This ‘test’ though allowed certain door manufacturers to shine. The ones that we chose as suppliers were easily recognisable as companies that placed heavy increased exposure of customer service and, more importantly recognised that their customer was in fact the retailer, not the end purchaser of a new door.
The simple test we put would have see which door manufacturers would help us to stock a showroom with sample products, provide point of sales materials and help us to obtain the word out locally about the superiority of composite doors over UPVC doors. Our reasoning was that it would cost several thousand pounds to outfit a new showroom and get initial customers, when i was going to be ordering from the same suppliers for years, so why if and when they not share on the inside start-up cost?
There were some companies that were willing to help, either by proving a ‘credit’ while on the cost of product samples or by simply proving samples associated with charge. Two companies totally outshined you need to engage and my Devon-based door supplier has signed up with both of them:
Door-Stop International, tipped by a lot of to get to be the market leader in the near future had obviously done their homework and erect cutting-edge technology such a great own-brand website which retailers can use for in-home demonstrations also as advertising tool. Neutral has a design feature that allows potential purchasers to discover style, colour and furnishings for their ideal door and the web site shows the finished design and price instantly, even including world wide web ordering gym.
Nick’s Building Supply
11100 Broadway, Crown Point, IN 46307, USA