You do not reason to be a digital marketing geek to comprehend how fast the trend of mobile web surfing has caught up in the recent times. The majority of the recent studies reveal world wide web traffic which comes from mobile platform accounts for over 15% of the total visitors and it is on the rise. So, what does this mean for you? Well, it is wake-up call if have not done anything to discuss the mobile web browsers. Since, the number of mobile web users has risen so drastically, you really should develop a mobile version of your website for your target audience to keep them connected, on the step!
What Should You Work?
For hooking in your web audience at large, you can have a different website for mobiles as well due to desktops, tablets and iphones. This will work fine provided you have adequate time and patience to update all the versions regularly. But developing a website developed for each single device and keeping them updated is the best ordeal and ideally, you should have one website, which runs off one CMS, readjusts itself in different screen sizes of varying handsets. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Website development (AWD). Although there instantly similarities between the two techniques, yet they differ in varying ways.
What is Responsive Internet page design?
Responsive Web Design large fad but a trend that existed for a long time now. To put it simply, responsive design comes from a web layout wherein the content, images along with the other designing elements stay the same, but shrink immediately to adjust with the specific screen size. In responsive type, the content can be managed in one CMS and it is quick, easy and cost-effective solution which can be implemented without hassle.
However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile phone and this is whereas the Adaptive designing steps through.
What is Adaptive Seo?
Adaptive design is pretty much newer concept in the business. Essentially, this technique adapts to what’s displayed in the devices, depending upon the devices’ capabilities and its’ screen size. In this form of web lay-out, inspite of the point that the content remains same, there are certain changes that appear in areas elements, depending whether users are accessing the site from a desktop computer or through a mobile device or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the various number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.
Adaptive Design for the online is yet to gain in popularity in the industry, but the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its most advantageous. However, there are certain cons of AWD practice.
Adaptive websites cost more compared to responsive designs
AWD can goof up an entire feel of their webpage if it is not backed up by proper planning.
Since AWD re-adjusts the design elements and even reword content, it might bring in brand inconsistency and confuse your target audience when they see different interfaces on varying receptors.
So what’s The Bottomline?
While Responsive design can be the perfect solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is a lot more user-focused. In years to come, the lot more than 50% of the web users will use their mobile devices to surf the world wide web and hence it’s best to blend adaptive web lay-out techniques with responsive elements to leverage the net visibility, engage the target visitors and leverage the conversion proportion.
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